Jen Shadowens

FOUNDER & STRATEGIST

With 25 years experience in research and strategy, Jen has helped numerous clients understand their customers, identify whitespace, prioritize strategic levers, and develop growth opportunities. Her approach is both analytical and creative, centering listening and evidence alongside ideation and opportunities.

A graduate of DePaul University’s College of Business and the University of Minnesota Humphrey School for Public Affairs, she bridges business insight with social understanding — helping brands make smarter decisions rooted in real people’s experiences.

What clients have said…

“Your partnership is unmatched. You came so highly recommended and lived up to the hype and more.”
"You've been phenomenal. We are excited about what's next."
“It was so easy to partner with you and the team. We appreciated your willingness to challenge our thinking.”
“You did an excellent job keeping us on track despite the demanding timeline, without being so rigid that we couldn't flex as needed.”